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Alfons Cornella gave us this Monday March 2, a huge battery of related information sources with ten key ideas in the field of social innovation . One of them had to do with us and what we reflect in this blog: "there are more women in management of organigaciones is not a gender issue but a business "and here we are recommending the study prepared in 2007 Why Women Mean Business .

But beyond the recommendations utilitarian (is that a hear what they want to hear ...), Alfons Cornella pushed us (as is commanded in innovation) evade traditional thinking and ask, for example, why there is a clear egalitarian Correlation between women and men, and increased fertility rates, or why many women in Spain with potential for upward career leave and we choose to have a familiar maternal role.

Although we have already talked about it earlier, I insist: remember that the study of the Barcelona Chamber of Commerce L'impact of female talent Perdue (Cabinet d'Estudis Economics Gener 2008 ), in Catalonia year some 52,000 women with university degrees left work for reasons mostly family members. This figure is almost three times the number of men who stop working in the same circumstances, some 19,000. The economic impact of this neglect led to female in 2006, a loss of "977 million euros, ie 0.5% of Catalan GDP that year. (3-24 Channel video ).

So we strive to form (we are the best-educated generation of women academics in the history of Spain) and finding a job that meets our expectations, but after a short (or both) step by business, declined the offer: ummm ... not, as hinted Alfons Cornella, maybe we should wear us down and make little effort by / in some organizations sartisfacen we do not? "Many of the companies in which we started our careers (not our work) are not meritocratic if Strategy peacock?

Mercè Sala Schnorkowski cited (in his book Charm Piper ) Maria Benjumea, CEO of Circle of Progress, in an interview to La Vanguardia (04/03/2005) as follows: " Women are not valued as much as men development and professional success, because they know they get to the top involves a dedicaciópn absolute - all hours of the world, and not always believe that this may be offset by the success of the profession ".

Do we sound?

Why Women Go Bottomless

female talent, talent, opening the way women humanist

Marta Romo appeals, in his book "The Woman leader. Female talent in the company. a new form of corporate governance ", to now more than ever, we need references of people, especially women, to send in his life: " Women entrepreneurs, women who decide to have children while continuing their career women who choose to leave their work to educate their children, women who decide to resume his career at age forty, and so on. "and while" there is no need to leave home to realize that in general are increasingly women who decide to take the reins. "

Marta Romo gives us a closer contact with nine extraordinary women professionally and personally, that shine to develop, according to the author, one of the nine key female talent:

* leadership-sense-sensibility
* listen-empathy
* Ability to work -humanism
* optimism overcoming
* beauty, versatility courage
* mother *
innovation intuition
* joy force-balance-flexibility
*

A set intrapersonal and interpersonal intelligences unresponsive to the classic pattern of intellectual talent and academic (single and not multiple or different) , as our beloved RAE talent is related to intelligence (and ability to understand) and fitness ( and ability to perform or exercise of an occupation). Although (the) female talent has been specially developed for women over the centuries, has not been evaluated or should be exclusive of them but of humanity: according to the author "This is the time of female talent. "

Marta Romo develop this pool of talent in depth, with huge numbers of references, data, examples and reflections. Just for this and see how the nine women she has chosen are maximizing their talents, worth reading!

Photo: AdlevaPhotos